Zero to Founder Workbook

Most first-time founders get the commercial fundamentals wrong — not because they aren't smart enough, but because nobody told them clearly enough, early enough.

This workbook does that. Written plainly, from fifteen years of watching businesses get these things wrong and right across the MENA region.

What's inside:
- Pricing — how to set a price that reflects value, not just cost
- Revenue structure — how to build a model that scales
- Positioning — how to define what you are and who you're for
- Unit economics — the numbers that tell you if the business actually works
- Key decisions — the ones that compound, in the right or wrong direction

What you get:
- Instant PDF download — in your inbox immediately after payment
- No course platform, no login, no waiting
- Read it in an afternoon, use it for years

Right for you if:
- You're building your first business and want the commercial foundation right from the start
- You're a few years in and sense something is structurally off
- You want a clear, practical guide written for MENA founders — not a Silicon Valley playbook

Just the workbook, in your inbox. No fluff.