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Not ready for a full engagement? Start here.

Two ways to get started — a focused 60-minute session where we work on one real commercial problem together, or the Zero to Founder ebook if you're earlier in the journey and want the commercial fundamentals first.

Self-paced course

Shopify E-commerce Setup Course

You want to sell online. You do not want to spend weeks figuring out Shopify.

This course walks you through the full setup — from store creation to first sale — in a structured, no-jargon format designed for business owners who are not technical. By the end, you have a live, functional store and the knowledge to manage it independently.

Prefer someone to do it for you? See the Shopify Setup & Training service.

LE 5,500 Live Online Sessions
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Coaching - 60 minutes

Business Coaching Session

2,500 LE - 60 min

60 minutes. One commercial problem you are ready to solve. Bring your real numbers and leave with a clear recommendation you can act on that day.

This is not a discovery call. It is a working session.
How booking works
1 Pick your time
2 Confirm payment
3 Get a calendar confirmation for your slot
4 Luna emails 24h before to confirm the focus

Ebook - Instant download

Zero to Founder Workbook

500 LE- PDF

The commercial fundamentals every first-time founder needs. Pricing, revenue structure, positioning, unit economics, and the decisions that compound.

  • Instant download - PDF in your inbox after payment
  • No course platform, no login
  • Read it in an afternoon, use it for years
Just the ebook, in your inbox. The link arrives in your order confirmation email immediately after payment.

Next step

Find out where your margin is hiding.

Book a free 30-minute exploration session. Bring your real numbers — I'll tell you what I see.

Book a free exploration session

Free · 30 minutes · No pitch

Instant digital delivery

Secure Shopify checkout

15+ years of MENA experience