Marketing & Commercial Strategy · MENA
I turn complex data into pricing and growth decisions. If you're leaving margin on the table, I'll show you exactly where it is — and what to do about it.
See it differently.
Luna Kawash · Marketing & Commercial Strategy
Services
From pricing decisions to commercial strategy, each service is designed to turn scattered business questions into clear, profitable action.
01
Find where margin is hiding, fix underpricing, and build a pricing structure that supports growth.
02
Clarify your model, priorities, offers, and next moves so the business has direction, not noise.
03
Turn marketing activity into a focused plan with sharper positioning, better channels, and clearer KPIs.
04
Get strategic support, practical tools, and structured thinking as you make decisions and grow.
05
Your store, built and handed over. You don't need to become technical. You need to be open for business.
Explore
Average gross margin uplift
re-priced clients, no volume change
Clients advised
Jordan · Egypt · UAE · Oman
Years of experience
Zain · Vodafone · Coca-Cola · L’Oréal
Who I am
I help founders and teams make clearer commercial decisions — especially when pricing, positioning, marketing, or growth feels scattered.
My work combines corporate pricing experience, marketing strategy, and practical coaching so the strategy does not stay in a deck. It becomes a decision, a tool, and a next move.
Evidence
Data tells you what. Strategy tells you so what.
BSc Economics, University of Jordan
15+ years: Zain Jordan, MTC-Vodafone Bahrain
Promoseven Multinational clients: Coca-Cola, McDonald’s, L’Oréal, Nivea
50+ consulting engagements across MENA
Co-founder, Business Fights Poverty — Amman, 2010
Latest insights
Not all customers are equal. In most portfolios I review, value buyers are anchored to a price set for volume buyers — leaving roughly a fifth of realisable margin on the table.
The 5-phase process behind every strategy engagement, explained plainly.
Senior strategy without the full-time overhead. Here's when it makes sense.
Start here
A focused session or a $9 ebook. Both designed to give you something you can act on immediately.
Ebook · Instant download
The commercial fundamentals every first-time founder needs — and most don't get told until it's already cost them. Pricing, revenue structure, positioning, and the decisions that compound. Written plainly, from fifteen years of watching businesses get these things wrong and right.
Coaching · 90 minutes
One real commercial problem. Your actual numbers. A clear recommendation you can act on before the session ends. Pick your time on TidyCal first — payment is confirmed after you book.
How it works
Every engagement follows the same rigorous structure. You always know what we're doing, why we're doing it, and what comes next. No surprises — except the margin you didn't know you had.
01
Agree on what we're solving, audit existing data, and align on deliverables.
02
Market dynamics, competitive landscape, customer segmentation, and demand patterns.
03
Cost structures, current pricing, margin by segment. Where the gap becomes visible.
04
Pricing models, scenario simulation, and financial modelling. This is where the +15% lives.
05
Strategy document, Excel forecasting tool, implementation plan, and governance framework.
Next step
Book a free 30-minute exploration session. Bring your real numbers — I'll tell you what I see.
Free · 30 minutes · No pitch
